Predict Customer Actions

   Predict Customer Actions

Innovative brands are leading the way in defining the next generation of customer experience through personalization, delivering more accurate, relevant, and personalized touchpoints across all interactions. These companies are incorporating fundamentals like optimizing customer interactions over mobile devices, building brand loyalty by giving each customer a voice, and creating unique customer experience as part of a customized journey to increase engagement and drive sales.

Businesses are taking personalization one step further to deliver personalized communications to customers based on real-time behavior, interests, preferences, and customer data. With a myriad of channels feeding customer data into the systems, it’s now easy to predict customer actions and respond in relevance.

VisionTree helps enterprises connect data across multiple sources and devices to gain a unified view of the customer. We implement the Salesforce Marketing Cloud to personalize customer journey for your business across email, mobile, social, advertising, and the web. Plus, deliver a seamless customer experience across marketing, sales, and service.

Based on inputs from various sources and customer actions businesses can compile customer profiles with unique identifiers that can guide content, interactions, and recommendations, thereby giving each individual customer a unique journey. Each profile becomes richer from every interaction the customer has. Adding as it learns each customer’s wants, needs, and preferences.

Businesses can leverage the Salesforce Marketing Cloud to build customer journeys across email, mobile, advertising, and website that:

  • Guide customers down the right path based on their current or predicted behavior
  • Build 1-to-1 journeys at scale by automating engagement
  • Deliver simple or complex journeys for every individual, no matter the size of your customer base
  • Define specific goals, and measure everything from CTRs, timing, channels, conversions, and more

With Salesforce Marketing Cloud, businesses can leverage the power of predictive analysis and deliver a world-class customer experience across every interaction.
VisionTree also deploys Engagement Experts to successfully create a unified customer journey for your businesses.

About the Author:

Vinay Ahuja
More than 22 years of Professional Experience contributing to Enterprise Customers across 18 Countries in the position as Sales Director, Consulting Director, Management Consultant, CIO Advisory, Risk Management Expert & Strategic Investor.